Skip to main content
Analytics shows how the short links in your published records are being used. Every time someone opens a Terminus Hub short URL, by clicking the link or scanning its QR code, the open is recorded along with the visitor’s approximate location, device, referrer, and any UTM parameters on the URL. Account owners and admins see analytics for every workspace; members see clicks on links from the workspaces they belong to. You narrow it down from there.
Every short URL open is captured as one event with its source (link click vs QR scan), approximate country, region, and city (from IP), device type, browser, OS, referrer, and UTM parameters. A short URL starts being tracked once its submission is approved, so Analytics reflects activity on your published links.

​
Open analytics

Click Analytics in the left sidebar. Analytics opens on the Overview tab, with three tabs across the top:

Overview

Headline KPIs and a per-link breakdown for the selected period.

Drill-in

Filter clicks down by dimension and read the breakdown.

Pivot

Cross-tabulate two dimensions in a single table.

​
Shared controls

Two controls sit at the top of every tab and apply across the page. Period. Set the time window for everything shown: Compare prior period. When on, KPI tiles show the change versus the previous window of the same length, for example this 30 days against the 30 days before it. The toggle works on Overview, Drill-in, and the per-link stats page. It is shown but disabled on Pivot, and it has no effect under All time (there is no prior window to compare against).

​
Share a view

The period, the Compare prior period setting, and the taxonomy chosen on Overview are kept in the page address, and they carry over when you switch tabs. Copy the address from your browser to send a teammate the same Overview. Someone who can’t access that taxonomy, or opens the address after the taxonomy was deleted, sees “You do not have access to this view” and can pick another taxonomy. The Drill-in and Pivot scope and filters are not kept in the address.

​
Overview

The Overview tab answers “how are my links doing overall?” Controls. Overview shows one taxonomy at a time and starts on the first taxonomy of the current governance model; pick another from the taxonomy menu. Then optionally Search by slug or destination, filter by Source (All, Links, or QR), and optionally Group by a field from your governance model. KPI tiles. Four summary tiles, each scoped to the current period and filters: With Compare prior period on, Total clicks and Unique visitors show their percentage change against the prior window, and Active links shows how many more (or fewer) links were active than in the prior window. QR share shows no change indicator. Link portfolio. Below the tiles, a table ranks one row per short URL by clicks, with a trend sparkline, clicks, unique visitors, change against the prior period, top country, a link-versus-QR source split, and top device. Use Group by to group rows by a governance-model field instead of by link. Click any row to open that link’s per-link stats.

​
Drill-in

The Drill-in tab answers “what is driving these clicks?”
1

Set the scope

Pick a Taxonomy to analyze, or choose All taxonomies to look across every governance model.
2

Add filter conditions

Add one or more conditions of the form dimension = value (for example Device = Mobile). Multiple conditions combine with AND, so every condition must be true for a click to count.
3

Read the breakdown

The breakdown panels update to show clicks and unique visitors for the filtered set, grouped by the dimension you choose per panel. A click-trend line and KPI tiles sit alongside.
You can group and filter by these dimensions:
Governance-model field dimensions only appear when you have a specific taxonomy in scope. Under All taxonomies, only the built-in dimensions (UTM, Country, Device, Source type) are offered.

​
Pivot

The Pivot tab builds a cross-tab table. Choose a Rows dimension, a Columns dimension, and a Measure:
  • Clicks: total click count.
  • Unique: distinct visitor count.
  • Unique rate: unique visitors divided by clicks.
The table shades each cell by the chosen measure for every combination of row and column value. Compare prior period does not apply on Pivot. From the Overview link portfolio, click any short URL row to open its stats page. It covers that one link:
  • Header: the link’s slug, full short URL, destination, and domain.
  • KPI tiles: Total clicks, Unique visitors, QR share, and Top country.
  • Click trend: clicks over time across the selected period.
  • Breakdowns: Top geos (by country), Device, Browser, OS, source (Direct vs QR scans), and Referrer.
The Period control applies here too, so you can see how a single link is trending. With Compare prior period on, Total clicks shows its change against the prior period.

​
Gotchas

  • Pickers follow what you published. The taxonomy and field pickers on every tab use the last published version of each governance model, so a renamed taxonomy, or a new or renamed field, appears there only after you publish. Deleted taxonomies and fields removed by a publish are not offered. Clicks on a deleted taxonomy’s links still count in totals that are not limited to one taxonomy, such as All taxonomies on Drill-in.
  • Only short URLs are tracked. Clicks are recorded for Terminus Hub Short URL fields and their QR codes. A plain URL field points straight at your destination and does not route through Terminus Hub, so it cannot be click-tracked. Build the link as a Short URL to get analytics on it.
  • Clicks appear after a short delay. Opens are batched and processed roughly every 30 seconds rather than in real time, so a fresh click can take up to about half a minute to show. There is no live or real-time mode.
  • Geo and device data are approximate. Country, region, city, device, browser, and OS are inferred from the visitor’s IP address and user agent. Treat them as directional, not exact.
  • Unique visitors are an estimate. A visitor is approximated as one IP address plus device combination. The same person on two devices counts as two visitors, and several people behind one shared IP can count as one. Bots are included in the counts.

​
Troubleshooting

This is expected. Opens are collected and processed in batches roughly every 30 seconds, so a click can take up to about half a minute to appear. There is no live or real-time view. If clicks still do not appear after a minute or two, confirm you are opening a Terminus Hub short URL (not a plain URL field) and that the period covers the time of the click.
Grouping or filtering by a governance-model field only returns values for clicks whose record actually had a value in that field. Clicks on links whose record had no value (or no record) fall into an empty or unlabeled bucket. Confirm the records behind your links have values set for the field you are breaking down by. Also check that a specific taxonomy is in scope, since field dimensions are hidden under All taxonomies.
Analytics is near real time with a short batching delay (about 30 seconds), not instant. A dedicated live mode is not available today.
Compare prior period is supported on Overview, Drill-in, and the per-link stats page. It is shown but disabled on Pivot, and it has no effect under the All time period because there is no earlier window to compare against. Pick a fixed window such as Last 30 days to use it.
  • Short URL field: the tracked links that power analytics.
  • QR Code field: QR scans are tracked as a separate source.
  • Records: the published data your links belong to.
  • Submissions: a short URL starts being tracked once its submission is approved.