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What you’ll learn: the difference between governance definitions and operational data, and where each one lives.What you’ll build: the Marketing governance model and the 2026 Campaigns workspace, the empty shells everything else slots into.Prerequisites: admin access on the account. Read the tutorial overview first if you want the map of what you’re building.

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Why this matters

Terminus Hub keeps a schema (what your data should look like) separate from the data itself (the rows people actually enter). That split is why one company can have a single governance model feeding several workspaces, and why renaming or restructuring in one place doesn’t disturb the others. Before you add a single field, you need both sides in place: the governance model that holds the definitions, and the workspace that holds the data. This part creates both, empty, so the next parts have somewhere to land.

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Concepts first

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Governance model

A governance model is a container for definitions: fields, picklists, and taxonomies. It holds no campaign rows, no submissions, and no records. Think of it as the schema for one business domain. Most companies have one governance model for everything; some keep two or three when the domains genuinely share nothing (Marketing versus Finance versus HR). In the sidebar, governance models live under the Governance Models group.

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Workspace

A workspace is the operational partition. This is where submissions and records live. A workspace has one or more of a governance model’s taxonomies assigned to it. Two teams working from the same governance model can use separate workspaces so each sees only its own data, even though the field definitions are shared. The rule of thumb: definitions live in the governance model; data lives in the workspace. When you are troubleshooting, ask “is this a definition problem or a data problem?” The answer tells you which one to open.

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Step by step

1

Open the new governance model flow

In the sidebar, click the + next to Governance Models. On the next page, choose Start from scratch rather than a template.On a brand-new account, Terminus Hub opens a welcome screen instead of the dashboard, with no sidebar. Click Build it by hand there; it opens the same form as Start from scratch.
2

Name it Marketing

The Name field starts as Untitled Governance Model. Replace it with Marketing.
3

Create the governance model

Click Create Blank Governance Model. You land on the governance model’s Taxonomies page. Taxonomies, Fields, and Picklists are all empty, which is expected.
4

Open the new workspace form

In the sidebar, click the + next to Workspaces.
5

Name it 2026 Campaigns

The Workspace name field starts as Untitled Workspace. Replace it with 2026 Campaigns. Leave Assigned taxonomies empty; there are none to assign yet.
6

Create the workspace

Click Create. You land on the workspace’s settings page, with a “No taxonomies assigned yet” warning. That is expected. You assign taxonomies in Part 8 once they exist.
Screenshot coming soon: Part 2 end state.

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Check your work

  • A governance model named Marketing exists and appears under Governance Models in the sidebar.
  • A workspace named 2026 Campaigns exists and appears under Workspaces in the sidebar.
  • The Marketing governance model has no fields, picklists, or taxonomies yet. That is intentional. The next parts add them.
  • The 2026 Campaigns workspace has no taxonomies assigned yet. Also intentional. You assign them in Part 8 once the taxonomies exist.

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What you just built

You now have the two empty containers the rest of the tutorial fills. The governance model holds every definition you add in Parts 3 through 7. The workspace holds every submission and record you create in Part 8.

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Gotchas

  • Governance model names are unique per account. If a governance model named Marketing already exists on your account, pick a different name for the tutorial (for example Marketing Tutorial) and use it throughout the rest of the parts.
  • Workspace names are unique per account too, not per governance model. Same rule: if 2026 Campaigns is taken, pick a tutorial-specific name.
  • Your account already has a workspace. Every new account starts with one named Main. You can use it instead of creating 2026 Campaigns; the rest of the tutorial works the same. Workspaces count toward a plan limit; see Plans and limits.
  • Deleting a governance model removes everything inside it. The Danger Zone section of the governance model’s Settings page, next to Delete the Governance Model, says: “Deleting the governance model will remove all associated data, including fields, picklists, and taxonomies. This action cannot be undone.” Only an admin can create or delete a governance model.

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Next up

Part 3: Fields basics. Add your first three user-input fields: Campaign Name, Launch Date, and Destination URL. See the governance models reference and the workspaces reference for the full picture.