Skip to main content
Audience: admins building a governance model for the first time.What you’ll build: a marketing governance model (twelve fields, five picklists, three taxonomies for Email, Social, and Ads) that turns campaign details into UTM-tagged, shortened, QR-coded campaign URLs.

​
Why follow this tutorial

Terminus Hub’s data model has a few moving parts: a governance model holds fields and picklists, taxonomies group those fields into forms, workspaces hold the data people enter, and approved submissions become records. Reading reference docs cold is a slow way to learn how they fit together. This tutorial picks one concrete goal, a campaign URL builder, and builds it end to end, so every concept is earned by using it.

​
What you’ll build

By the end, submitting a campaign like “Black Friday 2026” produces values like these automatically:
You enter a name, a date, a destination, and a few dropdown choices. The governance model assembles the rest. Here is the finished setup: One governance model (Marketing). Five picklists: the flat Goals list, plus two two-level hierarchies (Countries and Regions, UTM Mediums and UTM Sources). Each level of a hierarchy is saved as its own picklist, linked to the level above it. Twelve fields: eight user-input and four generated from other fields (the QR code field is placed on Social only). Three taxonomies (Email Campaigns, Social Campaigns, and Ad Campaigns) that share most fields but each apply their own UTM-medium filter. One workspace (2026 Campaigns) where the submissions and records live.

​
The parts

Each part builds on the one before. Skip a part only if you already know the concept it introduces.

Part 2: Governance model

Create the Marketing governance model and the 2026 Campaigns workspace.

Part 3: Fields basics

Campaign Name, Launch Date, and Destination URL.

Part 4: Static picklists

The Goals picklist and its dropdown field.

Part 5: Hierarchical picklists

Countries then Regions, the first cascade.

Part 6: The UTM cascade

UTM Mediums and UTM Sources, plus per-taxonomy option filters.

Part 7: Computed fields

The chain: Concatenation, then Tagged URL, then Short URL, then QR Code.

Part 8: Your first submission

Create the three taxonomies, publish, and build your first URLs in Quick and Grid mode.

​
Concepts you’ll meet

  • Governance model: the container for every definition (fields, picklists, taxonomies) in one business domain. Reference.
  • Workspace: where people create submissions and records against a governance model’s taxonomies. Reference.
  • Field: one named piece of data (Campaign Name, UTM Campaign), defined once on the governance model and reused across taxonomies. Reference.
  • Picklist: a reusable list of options that powers a Dropdown field. Reference.
  • Taxonomy: the form shape, an ordered set of fields that captures one kind of record. Reference.
  • Submission: a batch of rows someone is working on. Reference.
  • Record: the approved output of a submission. Reference.
For fuller definitions, see key concepts. For a one-page map, see the data model concept article.

​
Prerequisites

  • Admin access on a Terminus Hub account where you can create a fresh governance model. Creating, renaming, and deleting governance models, fields, picklists, and taxonomies is admin only.
  • No prior setup. You build everything from scratch.

​
What’s not covered

The tutorial keeps to the common case. These topics live in their own articles:
  • Automated picklists: picklists whose options come from another taxonomy’s records instead of a manual list.
  • Short URL slug modes: Part 7 uses auto-generated, editable slugs; the recipe covers the other modes.
  • Computed fields: every computed type, including the ones this tutorial skips (Auto Number, Random, Constant, Terminus ID, and Auto-fill).
  • Access control, API integrations, and bulk imports beyond the grid example in Part 8.

​
See the finished model

The model this tutorial builds is also a template: Campaign URL Builder. Open it to look around the finished fields, picklists, and taxonomies before you start, or to compare with your own when you’re done.
  • Signed in: click Create Governance Model. You get a draft governance model named Campaign URL Builder. Publish it and assign its taxonomies to a workspace (Part 8 shows both) before anyone can use it.
  • New to Terminus Hub: click Sign up to use this template and confirm your email. On the welcome screen, click Preview this template, then Create Governance Model. On the review screen, click Publish and start building: it publishes the model and adds its three taxonomies to your workspace in one step.
Starting from the template skips the building, and the building is what teaches how the parts fit together. Build it yourself first if you’re here to learn. For how templates work in general, see Start From a Template and Experiment in a Playground.

​
Ready?

Start with Part 2: Create your governance model.