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Time: 45 to 60 minutes total, across eight short parts.Audience: admins building a governance model for the first time.What you’ll build: a marketing setup (twelve fields, five picklists, three taxonomies for Email, Social, and Ads) that turns campaign details into UTM-tagged, shortened, QR-coded campaign URLs.

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Why follow this tutorial

Terminus Hub’s data model has a few moving parts: a governance model holds fields and picklists, taxonomies group those fields into forms, workspaces hold the data people enter, and approved submissions become records. The fastest way to learn how they fit together is to build one example end to end. This tutorial does exactly that, in eight short parts, each building on the one before.

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What you’ll build

By the end, submitting a campaign like “Black Friday 2026” produces values like these automatically: 
campaign_name  = black_friday_2026
utm_campaign   = awareness-us-california-20261115-black_friday_2026
tagged_url     = https://shop.acme.example/deals?utm_medium=email&utm_source=newsletter&utm_campaign=awareness-us-california-20261115-black_friday_2026
short_url      = https://go.acme.example/aB3xK9q2
qr_code        = a QR code that points at short_url
You enter a name, a date, a destination, and a few dropdown choices. The model assembles the rest.

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The eight parts

Part 1: What you'll build

The end-state architecture and the concepts you’ll meet.

Part 2: Governance model

Create the container and its first workspace.

Part 3: Fields basics

Text, Date, and URL fields.

Part 4: Static picklists

The Goals picklist and its dropdown.

Part 5: Hierarchical picklists

Cascading Country and Region dropdowns.

Part 6: User-addable picklists

UTM mediums and sources, new values, per-taxonomy filtering.

Part 7: Computed fields

Concatenation, Tagged URL, Short URL, QR Code.

Part 8: Your first submission

Create the taxonomies, enter data, approve.

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Prerequisites

  • Admin access on a Terminus Hub account where you can create a fresh governance model. Creating, renaming, and deleting governance models, fields, picklists, and taxonomies is admin only.
  • No prior setup. You build everything from scratch.

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What’s not covered

The tutorial keeps to the common case. These topics live in their own articles:

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Ready?

Start with Part 1: What you’ll build.