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In this part you add the first three fields to Marketing: Campaign Name (Text), Launch Date (Date), and Destination URL (URL). By the end, “Black Friday 2026” is stored as black_friday_2026 and November 15, 2026 shows as 2026_11_15. It takes four short steps. You need the empty Marketing governance model from Part 1: Create your governance model.

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How it works

A field is a definition on the governance model. Any taxonomy in the same model can reference it. In Part 7, Campaign Name appears on all three taxonomies without being defined again. For now nothing is connected to a taxonomy. Text, URL, and Date are user-input fields: a person types or picks the value. Part 6 adds generated fields on top of these three. For every field type, see the field reference. Each field has a Name, which is what people see on forms. When you save a new field, Terminus Hub generates its Field handle from the name, so Campaign Name becomes campaign_name. You can see it under Additional options. Renaming the field later does not change the handle. Text fields can reshape what a person types before it is stored. The case transform runs first, then the spaces transform. Together they turn “Black Friday 2026” into black friday 2026, then black_friday_2026. The stored value is the transformed one, so fields built from it later get black_friday_2026.

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Steps

1

Open the new-field form

With the Marketing governance model open, click Fields in the sidebar. Click Create new, then pick the field type from the list. For the first field, pick Text.A field’s type cannot change after you create it. If you pick the wrong one, delete the field and create it again.
2

Create Campaign Name (Text)

Type Campaign Name in Name.Required is already on for a new field. Leave it on. A submission with this field blank cannot be approved, and Campaign Name has no default, so the person filling in a row must type something.Turn on Require unique values. No two rows in the account can then share a campaign name. The check covers every record and every submission row, drafts included, in every taxonomy and workspace that uses the field. So black_friday_2026 can exist in only one row. In Part 8 you give each row its own name.Set Transform case to lowercase. Set Transform spaces to Replace with underscore (_). Click Save to draft. The field appears in the governance model’s field list.Here is what the transforms do. A user types Black Friday 2026. The case transform gives black friday 2026. The spaces transform gives black_friday_2026. That is the stored value.
3

Create Launch Date (Date)

Click Create new again and pick Date. Type Launch Date in Name.Under Date format, click the + button (Add date part) and choose Year. Click it again and choose Month. Click it once more and choose Day.New parts start as numeric. A numeric month and day would show March 5 as 2026_3_5. Set the month and the day to padded (two digits) so it shows as 2026_03_05. Leave the year as it is.Type _ in the separator box (sep) so the parts are joined by underscores. The preview beside the box shows today’s date in this format. With padded parts and the underscore, November 15 shows as 2026_11_15.Set Default value to today and Minimum date to today. Click Save to draft. The new field appears in the field list.A required field with no default blocks approval until someone enters a value. Launch Date avoids that because its default is today.
4

Create Destination URL (URL)

Click Create new once more and pick URL. Type Destination URL in Name.Open Allowed protocols and remove http, keeping https. The field then rejects any http:// address, so tagged URLs never fall back to an insecure destination. Leave Default value blank.Click Save to draft. The third field appears in the list.

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Check your work

  • Marketing has three fields: Campaign Name, Launch Date, and Destination URL.
  • Campaign Name is Text with Required, Require unique values, lowercase, and replace-spaces-with-underscore set.
  • Launch Date is Date, formatted year, padded month, padded day joined by _ (so 2026_11_15), with today as both the default value and the minimum date.
  • Destination URL is URL and accepts only https addresses.
  • None of the fields are on a taxonomy yet.

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Next up

Marketing now has three fields, waiting to be used. In Part 3: Static picklists, you create the Goals picklist and its Goal dropdown field.