> ## Documentation Index
> Fetch the complete documentation index at: https://docs.terminus.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Part 1: Create your governance model

> Create the empty Marketing governance model that the rest of the tutorial fills.

In this part you create the empty `Marketing` governance model. Every field, picklist, and taxonomy you add in the next parts goes into it. It takes three short steps, and you need admin access on the account.

For the map of what you're building, see the [tutorial overview](/tutorial).

## How it works

A governance model holds definitions: fields, picklists, and taxonomies. It holds no campaign rows, no submissions, and no records. Those live in a workspace, which you create in Part 7, once the model has something to put in it. At the end of this part the model is empty.

For more, see the [governance models reference](/reference/governance-models).

## Steps

<Steps>
  <Step title="Open the new governance model flow">
    In the sidebar, click the **+** next to **Governance Models**. On the next page, click **Start from scratch** rather than a template.

    On a brand-new account, Terminus Hub opens a welcome screen instead of the dashboard, and there is no sidebar yet. Click **Build it by hand** there. It opens the same form as **Start from scratch**.
  </Step>

  <Step title="Name it Marketing">
    The **Name** field starts as `Untitled Governance Model`. Replace it with `Marketing`.

    Governance model names are unique per account. If your account already has a model named `Marketing`, pick another name, such as `Marketing Tutorial`, and use it wherever the tutorial says `Marketing`.
  </Step>

  <Step title="Create the governance model">
    Click **Create Blank Governance Model**. The new model opens on its **Taxonomies** page. Taxonomies, Fields, and Picklists are all empty. That is expected: the next parts fill them.

    If you ever want to start over, you can delete the model from its **Settings** page. Deleting it removes its fields, picklists, and taxonomies. See [Delete a governance model](/reference/governance-models#delete-a-governance-model).
  </Step>
</Steps>

## Check your work

* `Marketing` appears under **Governance Models** in the sidebar, with no fields, picklists, or taxonomies yet.

## Next up

You have an empty `Marketing` governance model. In [Part 2: Fields basics](/tutorial/02-fields-basics), you add the first three fields: `Campaign Name`, `Launch Date`, and `Destination URL`.


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